Hey, I'm Brooke
I'm a solo stylist, just like you. I've been behind the chair for over 10 years.
And I almost quit.
For years, I thought something was wrong with me.
I did everything they told me to do. I went to a great hair school. I got really good at balayage and lived in blonde. I rented a booth in my small town.
And I sat there.
In an empty chair. Wondering if I had made a huge mistake.
I posted on Instagram every day. I offered discounts just to get people in the door. I said yes to everyone.
And I heard crickets.
The Worst Saturday Night of My Life
It was 8pm on a Saturday. I was sitting alone in my suite. The smell of stale hairspray hanging in the air.
I had just finished with a client who showed up 45 minutes late, complained about the price, and didn't even tip.
I looked around at my empty dream and thought, "Is this really what I signed up for?"
I was exhausted. Burnt out. Resentful of my own business.
I started updating my resume. I was done.
The Day Everything Changed
Then I met my husband, Justin. He had been running a marketing agency for years, helping local businesses grow.
One day, he said something that stopped me in my tracks:
"You don't have a hair problem. You have a business problem."
It was a revelation.
Hair school taught me how to do a perfect balayage. How to mix color. How to cut.
But it never taught me how to actually get clients in my chair. How to charge what I'm worth without feeling guilty. How to build a business that didn't control my life.
What Happened Next
I made a choice.
I wasn't going to quit. I was going to do things differently.
I stopped focusing on just getting clients through the door. I started focusing on the person sitting in my chair.
My consultations got longer. I asked better questions. I listened, not just to what my clients were saying, but to what they weren't.
I made my chair a safe space. A place where women could relax, be themselves, and feel genuinely cared for.
And then things started to change.
Five Star Reviews
Not a single negative one.
Years Behind the Chair
Still taking clients every week.
Booked in Advance
With a waitlist of dream clients.
Clients Drive to See Me
From all over the state.
The Day I Raised My Prices
I was terrified.
What if everyone leaves? What if they think I'm ripping them off?
You know what they said?
"It's about time."
"You deserve it."
They were excited for me.
The ones who left over $20? They were never my people anyway.
Why I Can't Keep This to Myself
Look. I see you.
I see the talented stylists sitting in empty chairs. The ones who are this close to giving up.
I see the ones who are burnt out, resentful, wondering if they made a huge mistake going to hair school.
I can't keep what I learned to myself. Because you shouldn't have to struggle like I did.
You deserve to be fully booked with dream clients. To charge what you're worth. To have a life outside the salon.
That's why my husband and I created the Solo Stylist Society.
It's the complete system I wish I had when I was sitting in that empty booth.
What I Know to Be True
Posting on social media isn't a strategy. You need a real system.
You don't have to choose between making money and having a life. With the right systems, you can have both.
Being great behind the chair isn't enough. You need to know how to run a business.
True beauty can't be styled. It's felt. When your client leaves your chair, they should feel beautiful on the inside even more than the out.
Ready to Stop Struggling?
Join the Solo Stylist Society waitlist. I'll show you the exact system I used to go from empty chair to fully booked.
Join the Waitlist